Looking for ways to boost your ecommerce sales? Here are four ways product photography can lead the way.
If there was ever an example of “the camera doesn’t lie,” it would be commercial product photography.
Why, you ask? Well, because clients can easily compare the photos you provide to your competitors, who are most likely thriving through high-quality product photography for their online store. Unfortunately, that comparison will likely leave you in last place, unless you start taking product photography seriously.
In this article, we dive into four ways e-commerce photography can generate leads, boost conversions, and increase revenue for your online store.
Commercial product photography is becoming a more prominent and more important part of marketing, especially when it comes to e-commerce. That’s primarily because of growing competition, tight margins, and the fact that high-quality photography can be a significant differentiator for your business. However, it’s not just about having amazing photos that show off your products in the best light possible; you must also showcase them in context with their intended environment.
Consumer decisions are often driven by what they see in photos, which means you have a very limited amount of time to convince buyers that your products are the best, and that you should be their go-to for online shopping.
A good quality product photography portfolio can do just that. It exists to help buyers make a snappy decision about whether or not they want to purchase from your ecommerce store, and that decision relies on high-quality product images.
If you’re not already investing in commercial photography for your ecommerce store, now is the time to start if you want it to see any future growth. Here are four ways we believe product photography can boost sales and revenue for online stores.
Online shoppers are all about the visuals, and in the world of ecommerce, bad product photos are a dime a dozen. Harsh lighting, unflattering angles, poor color reproduction, and an overload of stock images are the hallmarks of low-quality photos.
If your ecommerce store is guilty of any of the above, you’re not going to be doing it any favors. In fact, those lousy product photos may actually be pushing shoppers away from purchasing for good.
By ensuring your ecommerce photography is of high quality and in the proper context, you’re going to see a higher click rate from potential buyers. After all, there’s no better way to showcase your products than through a series of high-quality photos that show them off in the best light possible.
We’ve already established that high-quality commercial photography is key for increasing sales, but it can also work wonders when it comes to driving traffic to your store.
If you have a great product photography portfolio, then you’re going to stand out among your competitors. That means that more people are going to be clicking on those photos and entering into a deeper engagement with your brand as they shop around the site. That’s going to drive up traffic, and it’s also going to boost brand awareness.
Just like we mentioned above, if your photos are good enough (and in the right context), then you could even see an increase in click-through rates from organic search engines!
There’s an old sales adage that says you can sell anything to anyone, as long as you show them they want it. High-quality commercial photography is the key to doing just that with your ecommerce store.
The right photos will help potential buyers develop trust in all of your products and services, helping increase conversions along the way.
Hence, product photography is not just about making your products look good; it’s also about building trust with potential buyers. If you can do that, then their willingness to purchase will be much higher than if they didn’t feel like there was any value in buying from you.
There’s no question about it: high-quality commercial photography is one of the best ways to strengthen your brand.
The right shots can help tell a story, or convey an emotion that would be difficult for text alone to achieve. They will bring all aspects of your ecommerce store together and increase conversions while building trust with potential buyers.
If you’re new to the world of commercial photography, it might be hard at first for you to find a high-quality photographer website capable of creating dynamic shots that perfectly capture your brand’s personality and values. But by investing in good photos now, these benefits will far outweigh any upfront investments needed to get started.
Successful brands are those who understand how important it is to put their best foot forward in today’s digital world. Flashy is a photography website that can help you do just that, by showcasing your brand in all its glory!
Flashy is a Dubai-based photo-tech startup changing the way businesses approach commercial photography across MENA. Launching our SaaS offering in November, we offer a one-click book and shoot platform for clients looking for consistent, high-quality commercial photography, at scale, and across locations.
At Flashy, we’re supported by an in-house developed, content-aware editing system, allowing our commercial clients to maintain their brand identity and content quality at scale, with all images delivered within 24hrs. We have vetted 200+ photographers, and are set to launch with 30+ professional, licensed photographers in the UAE.
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